I’m a Product Designer who specializes in building the first version of digital products - when there’s no existing UI, no clear flows, and often no shared definition of the problem yet.
Most of my work has been with startups and small teams, where I partner closely with founders and stakeholders to turn early ideas into structured, usable products. I’m comfortable working in ambiguity, asking the right questions, and shaping direction as much as designing screens.
My strength sits at the intersection of product thinking and visual design: translating messy inputs into clear flows, intuitive interfaces, and polished prototypes that teams can actually build from. I care deeply about craft, but always in service of real users and real constraints.
I don’t follow a rigid, one-size-fits-all design process - especially when working on new products. Instead, I adapt my approach based on what’s most unclear or most risky at the start.
Typically, my work focuses on:
Clarifying the problem and aligning on goals
Defining structure and flows before visual polish
Designing high-fidelity screens and prototypes early to make ideas tangible
Iterating quickly with stakeholders to reduce uncertainty
I use research, exploration, and validation where they add value - but I prioritize momentum and clarity over performative process.
For early-stage and newly launched products, success isn’t always measured in conversion rates or dashboards.
I define successful UX by how well a design:
Solves the core problem it set out to address
Meets real user needs without unnecessary complexity
Gives teams confidence to build, ship, and iterate
Creates clarity where there was previously uncertainty
As products mature, metrics become more important - but in the earliest stages, good UX is often about alignment, usability, and momentum.
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