I’m a Product Designer who specializes in building the first version of digital products - when there’s no existing UI, no clear flows, and often no shared definition of the problem yet.
Most of my work has been with startups and small teams, where I partner closely with founders and stakeholders to turn early ideas into structured, usable products. I’m comfortable working in ambiguity, asking the right questions, and shaping direction as much as designing beautiful screens.
My strength sits at the intersection of product thinking and visual design: translating messy inputs into clear flows, intuitive interfaces, and polished prototypes that teams can actually build from. I care deeply about craft, but always in service of real users and real constraints.
Especially when working on new products, I adapt my approach based on what’s most unclear or most risky at the start.
Typically, my work focuses on clarifying the problem and aligning on business goals. Empathizing with the user and understanding their journey gives me the foundation to solve design problems.
I use research, exploration, and validation where they add value, but I prioritize momentum and clarity over performative process.
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